Microsoft to Detail Its New Sales Matrix
At its Worldwide Partner Conference, the Redmond vendor is slated to detail both its vertical sales push, as well as its new small-business and midmarket campaigns.While Microsoft Corp. is expected to use this weeks Worldwide Partner Conference to flesh out its vertical sales push, company brass also are going to detail the small-business and midmarket initiatives that Microsoft will launch in the coming year. Microsofts annual partner conference kicks off on Thursday in Minneapolis. More than 6,000 resellers, OEMs, systems integrators, software specialists and other kinds of partners are slated to attend.
Microsoft execs began detailing Microsofts increasingly vertical sales emphasis in March. This week, Microsoft execs will outline a new "Go Vertical" framework, designed to provide partners with training and tools for developing their own vertical sales plans that will mesh with Microsofts. Microsoft is expected to evangelize to partners in the ERP (enterprise resource planning) and CRM (customer relationship management) spaces, especially, the importance of refocusing vertically.