Microsoft Tries to Bring
Midmarket Customers What They Want"> "Our workflow and Business Intelligence capabilities have been really worked on in Office 12, and they will work out of the box as well as with some other ERP and CRM applications," Ballmer said. He pointed to Centro, a product in the Windows Longhorn Sever family under development, as an example of one that brought all of Microsofts experience with its Small Business Server product and in the small and midsize market space to bear.Ballmer said Microsoft would continue to invest in the partnerships and tools that would allow it to have a personalized connection with the more than 1 million customers in the midmarket space. The midmarket space will also be a great source of revenue growth for Microsoft, he said, but that doesnt mean higher prices for products geared towards these customersrather, it means more products specifically designed to meet their needs and address their issues and challenges, Ballmer said. "I have spent more time trying to understand the midmarket customer segment than on any other customer group during my time at Microsoft," Ballmer said. When assessing this market, he said, "I started with the view that we have too many products that we are trying to sell to too few people in the midmarket. We have now come up with a solution that is a win for both of us and allows you to deliver more value to and through your businesses." Check out eWEEK.coms for Microsoft and Windows news, views and analysis.
"Centro does not look anything like the way I first conceptualized it when we started talking about the product," he said, noting that the final version was a result of in-depth research and customer feedback.