Windows Mobile 6.5, Azure and Bing
Windows Mobile 6.5: Microsoft's upcoming operating system for mobile devices will come loaded with several new features designed to specifically counteract features of the Apple iPhone and Palm Pre, including improved touch capabilities and customizable widgets.
The ability to use gestures such as tap-and-hold to navigate through the Mobile interface will appeal to users, but Microsoft seems to be betting that its Windows Marketplace for Mobile, due to roll out in the fall, will give it an opening in the increasingly competitive mobile-device space. According to a report by Juniper Research, there will be nearly 20 billion mobile-application downloads per year by 2014.
Windows Marketplace for Mobile, which will open itself to developer submissions later in July, will be specifically tailored to the enterprise, with a dedicated section for business applications. In order to expand Microsoft's potential customer base, Marketplace will also support applications built for Windows Mobile 6.0 and Windows Mobile 6.1 devices.
Despite reservations among many IT professionals about public clouds and the security of the operations and databases run from them, Microsoft does not plan on making Azure available to any private clouds set up by the enterprise. However, it does plan on porting some of Azure's functionality, such as the ability to boot from a VHD (Virtual Hard Disk) into Windows Server 2008, which in turn could constitute part of the platform that a company uses to build its own cloud.
Microsoft Bing: Microsoft used the conference to re-emphasize its commitment to Bing, its search engine that combines traditional "page of hyperlinks" search with a set of tabs on the main page that allow for more granular search. During his keynote speech on July 14, Ballmer suggested that support of the search engine would continue, describing Bing as having "a little bit of mojo." Microsoft has dedicated a massive ad campaign, estimated at between $80 million and $100 million, to spreading the word about the search engine. That campaign, and the attendant media attention, has so far translated into an 8.4 percent market share for Bing in the U.S. search engine arena, according to a July 16 report released by comScore. That places Microsoft's baby in third behind Yahoo, which holds 19.6 percent of the market, and Google, which continues to dominate with 65 percent of the market.
However, it could be some time before Microsoft sees monetary gains for its search efforts. A July report by research company SearchIgnite showed that Microsoft's percentage of the U.S. paid search advertising market remained level in the second quarter of 2009, at just under 6 percent; the report also noted that an uptick in paid search spend often lags behind a similar rise in actual users.