Microsofts Live: Another .Net Disaster in the Making?
Opinion: After running the .Net moniker into the ground, Microsoft backtracked and undid its branding mistakes. Will history soon repeat itself?The warning signs are mounting fast and furiously. Microsofts "Live" branding campaign is in danger of succumbing to the same fate as its .Net one. When Microsoft first coined ".Net," the term referred to something quite specific: the .Net Framework, a set of classes and libraries for building Windows applications. But within a matter of months, Microsoft marketers began attaching the .Net moniker to all kinds of products, from Windows .Net Servers, to MapPoint.Net. ".Net" became a meaningless term that even Redmonds own couldnt explain concisely.