Windows & Interoperability: Microsoft`s Revamped Bing Maps Targets Google

By Nicholas Kolakowski  |  Posted 2009-12-03 Print this article Print
Microsoft's Revamped Bing Maps Targets Google

Microsoft's Revamped Bing Maps Targets Google

by Nicholas Kolakowski
Microsoft announced on Dec. 2 new features for Bing, its search engine, that include updated Bing Maps with "Streetside" eye-level views and a Twitter feed. Many of the features of Microsoft's Bing Maps Beta seem intent on integrating online cartography with real-time information from the Web. In addition to current traffic and live Webcam feeds, Bing Maps Beta offers up local color—in the form of images of quirky billboards and graffiti—and updates on community events. Microsoft is integrating more features into Bing as it seeks to compete more vigorously in the online-search space against Google. Currently, Bing occupies roughly 9.6 percent of the U.S. search-engine market, according to a Nov. 11 research note by Experian Hitwise, while Google occupies 70.6 percent.
Nicholas Kolakowski is a staff editor at eWEEK, covering Microsoft and other companies in the enterprise space, as well as evolving technology such as tablet PCs. His work has appeared in The Washington Post, Playboy, WebMD, AARP the Magazine, AutoWeek, Washington City Paper, Trader Monthly, and Private Air. He lives in Brooklyn, New York.

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