Microsofts Second Mistake: Boring Upgrades

 
 
By David Coursey  |  Posted 2004-10-22 Email Print this article Print
 
 
 
 
 
 
 

Opinion: In Part II of his series on Microsoft's biggest failures, David Coursey claims the software giant has failed miserably to create upgrades that excite its users.

When was the last time Microsoft released an upgrade that got you really excited? An upgrade you wanted because it did something new that you actually needed done? Im not talking about a security fix or a patch necessary to make something work properly (which would seem to include Windows XP SP2), but something that gave you new functionality so important that you just had to have it. In my life, I remember wanting Office 98 to get long file names, or was that Office 95? Office XP tried to make interesting but little-used features easier to find, a strategy reversed by Office 2003, where a nice upgrade to Outlook became the star. None of these set the world afire.
If you are on an unfinished platform like the Tablet PC, then every update is important, but thats because you are using a work thats truly still in progress. Windows XP was a worthwhile upgrade, as was Windows 98 Second Edition, but XP really required new hardware. These days it seems OS upgrades are much more interesting than application upgrades.
There was, of course, a time in the barely remembered past when every upgrade was necessary because all of desktop computing, indeed computing itself, was still in its infancy. But as technology has matured, customers are finding that what they already own works just fine. That means software often changes only when hardware has to be replaced. That can stretch the upgrade cycle out to three, even four years. When you ask customers why they dont buy Microsoft upgrades, the most common answer is theres no business justification for the expense. Simplified, this means Microsoft hasnt delivered enough bang for the often considerable expense, time and trouble of updating an enterprise filled with software. The other side of this is that Microsoft misses out on revenue, finds itself supporting customers using older versions of products that it would prefer not to support, and sees slow uptake of its newest technologies.
So my nominee for Microsofts second biggest mistake is that the company created an upgrade-driven revenue stream and now finds it difficult to create compelling upgrades. Click here to find out what David Coursey calls Microsofts biggest mistake. Indeed, the knock on virtually every new technology Microsoft introduces is that its too hard to implement and doesnt really do enough, especially for individual users. Im sure XML is very important, but what has it done for me lately? I can barely imagine the shock and awe that would follow a Microsoft introduction of something important that just worked when you installed it without, like SP2, scaring the bejeesus out of people beforehand. Next page: What this means to Microsoft.



 
 
 
 
One of technology's most recognized bylines, David Coursey is Special Correspondent for eWeek.com, where he writes a daily Blog (blog.ziffdavis.com/coursey) and twice-weekly column. He is also Editor/Publisher of the Technology Insights newsletter and President of DCC, Inc., a professional services and consulting firm.

Former Executive Editor of ZDNet AnchorDesk, Coursey has also been Executive Producer of a number of industry conferences, including DEMO, Showcase, and Digital Living Room. Coursey's columns have been quoted by both Bill Gates and Steve Jobs and he has appeared on ABC News Nightline, CNN, CBS News, and other broadcasts as an expert on computing and the Internet. He has also written for InfoWorld, USA Today, PC World, Computerworld, and a number of other publications. His Web site is www.coursey.com.
 
 
 
 
 
 
 

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