Microsoft could release a Zune-branded phone at the Mobile World Congress in Barcelona, according to a Spanish blog. Although Gizmodo supports the post, questions remain as to whether Microsoft would outright name a branded smartphone after Zune, a brand with middling market share, or if such a device would merely feature Zune applications. Other analyst reports have indicated that Microsoft could debut a branded smartphone in Barcelona that includes social networking and multimedia apps as part of Windows Mobile 7.
The possibility that Microsoft will debut some sort of smartphone reared its
head again on Feb. 1 after a Spanish blog reported that the company would
announce a "Zune Phone" at the Mobile World Congress in Barcelona
later in the month.
"Today we can confirm the existence of the Zune Phone from Microsoft,"
reads a rough translation of the Jan. 27 post
on the MuyComputer blog
by Gustavo de Porcellinis. "Today we can
confirm that the phone will be presented at the Mobile World Congress in
Barcelona and that the device will be based on Nvidia's Tegra platform, which
will accompany Microsoft in the coming-out."
The post goes further, describing a 2.4-ounce device with 480 by 272 screen
resolution. "We could not confirm whether the device is equipped with the
new Windows Mobile 7, but all indications are that it will," the writer
How accurate is this newest rumor? According to one source, it's on the
proverbial money: Jesus
Diaz of Gizmodo wrote,
"I've been a close friend of Javier [Perez
Cortijo, MuyComputer editorial director] for a couple of decades-he was my
first editor-and I completely trust his sources and his judgment, so this is a
When contacted by eWEEK, a Microsoft spokesperson gave the standard-issue
response, "Microsoft does not comment on rumors or speculation."
Nonetheless, to entertain the hypothetical for a moment, it seems possible
that an update to Microsoft's smartphone operating system would include
Zune-branded multimedia functionality, especially considering Microsoft's
attempts over the previous year to pivot the Zune's image toward that of a
linked group of cloud-based entertainment applications as opposed to it being a
dedicated hardware device. That being said, it seems unlikely that Microsoft
would brand a smartphone with the Zune name, considering Zune
market share in mid-2009 hovered around 2 percent.
Microsoft's other big consumer brand name, Xbox, would likely be an
unacceptable one to staple onto a smartphone. Therefore, while it seems a solid
bet that the Zune platform may find its way into the Microsoft Windows Mobile
experience as an application of some sort, is far less likely that a Zune Phone
is in the works.
That being said, Microsoft is indeed preparing to unveil something
mobile-related in Barcelona. During
a Jan. 28 earnings
Chief Financial Officer Peter Klein said "the next
version of Windows Mobile" will be talked about at MWC. Both Klein's and
other Microsoft executives' comments over the past month, however, have been
vague about whether that "next version" will be Windows Mobile 7, or
else the newest update to Windows Mobile 6.5, which made its debut in October.
According to one analyst, Microsoft may also debut a branded smartphone either
at MWC or else at March's CTIA in Las Vegas.
"We expect Microsoft
to debut its long-rumored 'Pink' phone
within the next two months," Jefferies
& Co. analyst Katherine Egbert wrote in a Jan. 19 research note. "We
believe the phone will be based on Windows Mobile 7, which has not been made
Interestingly, Egbert seems to agree with Cortijo on the potential Zune
aspects of such a device, stating, "We think Microsoft is partnering with
a few OEM manufacturers to create the Zune-like phone, which includes 720p HD [high-definition]
video and at least a 5-megapixel camera." On top of that, Windows Mobile 7
could include services such as "a Zune video store and music subscription
[and] purchasing" in addition to "social networking apps like Xbox
Live, Facebook and Twitter."
Reports from throughout 2009 indicated that Mobile 7
could make an appearance late in 2010 as part of a broader Microsoft attempt to
reverse its eroding mobile operating system market share. While some rumors
have suggested that Mobile 7 could be delayed until
2011, neither Microsoft nor potential handset manufacturing partners have
commented on a potential time frame for the operating system.
However, incremental advances are being made to Mobile
6.5, and Microsoft and Sony Ericsson are reportedly planning to produce a smartphone
that runs Windows Mobile 6.5.3.