Quality Is Not Optional
Microsoft should fire everyone involved in its "Goodbye Blue Screen" advertisement.Microsoft should fire everyone involved in its "Goodbye Blue Screen" advertisement. Im talking about the two-page ad that reproduces a Windows 95 "fatal exception" display, inviting readers to tape this image over their computer screens "if you find yourself missing the downtime." What were they thinking? Can you imagine Toyota advertising its Lexus sedans as "13 times more reliable" than its bread-and-butter Camrys? Can you imagine brewer Anheuser-Busch advertising its Michelob beer as having "92 percent fewer impurities" than its mainstay Budweiser brand? Thats the kind of comparison that Microsoft makes with Windows 2000 Professional and its mass-market Windows 98.
Im amazed that any maker of any product would ever spend its own money to broadcast the message that core product quality has been less than its top priority. Its not as if were talking about laboratory chemicals, where high-grade means high-priced: Contaminants in natural substances have to be removed.