The 25 Most Influential People at Microsoft - 11. Robbie Bach

By Joe Wilcox  |  Posted 2008-01-31 Print this article Print


11. Robbie Bach, President, Entertainment & Devices Division

The number of influencers on the list from Bach's division is commentary enough about his influence. Entertainment & Devices is changing Microsoft's go-to-market strategy everywhere.


Among Microsoft's 70,000-plus employees, there are many influential people. Twenty-five is too small a number to capture the best of the best among a large group of creative people. But Microsoft corporate culture also is very staid and insular, with a top-heavy power structure. Therefore, for this list, I focused more on operational influencers, although there are some thought leaders included. By Joe Wilcox, Microsoft Watch  


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