The Empire Strikes Back: Apple, Google, Linux Are in Microsoft's Sights
News Analysis: Microsoft's top PR official, Frank Shaw, in his blog post "Microsoft by the Numbers" holds no punches as he goes after the software giant's chief rivals. The message? "We're here. We're Microsoft. We have the numbers to prove it. Get used to it." It's about time.I typically try to stay above the fray when it comes to company cheerleading and trumpet tooting, but Microsoft's Frank Shaw has posted a piece that simply demands attention. In a post titled "Microsoft by the Numbers," Shaw, Microsoft's top public relations official, delivers a strong example of what the term "PR" is really all about. Shaw's post will be alternately scrutinized, analyzed, criticized and praised. And it will likely be used as slide show fodder by more than one news outlet (I must admit that I damn near did one myself!). But the bottom line is Shaw stood up and did his job. He did the hell out of his job.
He took some swipes that Microsoft has been reluctant to overtly take in the past. Sure, the company has made many of these points before, but it has done so a bit more passively. Or it has done it through proxies or with partners-as if to give the impression that the so-called heavy hand of the software giant was not behind the jab.
- $5.7 Billion: Apple net income for fiscal year ending Sep 2009
- $6.5 Billion: Google net income for fiscal year ending Dec 2009
- $14.5 Billion: Microsoft net income for fiscal year ending June 2009