Veterans Leading the SMB Charge.
One indication that Microsoft Corp. is serious about its latest push to capture and serve small and midsize companies is the executive firepower it is amassing in that business.One indication that Microsoft Corp. is serious about its latest push to capture and serve small and midsize companies is the executive firepower it is amassing in that business. A corporate reorganization that came to light in March put 12-year Microsoft veteran Orlando Ayala, former head of the Worldwide Sales, Marketing & Services Group at the company, at the top of its new Small and Midmarket Solutions & Partner Group. In this position, Ayala is charged with making sure Microsofts 35,000 partners6,000 of which are geared toward application sales and servicesare working in sync, driving sales and marketing efforts in the SMB sector. As such, he is the point man for working with Microsofts seven business units on server and application products that are designed for SMBs.
"This fiscal year, we are making an investment of over $2 billion in product development, partner readiness and sales resources to help small and midmarket customers solve real problems within their business," said Ayala in an e-mail exchange. "We will continue to make significant technology investments across the broad spectrum of our product offerings to provide rich and relevant functionality, deep integration to improve business agility, and lower total cost of ownership for small and midmarket companies."