Selling Management Services

By Rob Enderle  |  Posted 2004-05-04 Print this article Print

Click here for an interview with Microsoft VP Tom Button, the man behind the Windows marketing machine. This means the devices themselves would become smarter, and the vendors could sell, or bundle, services for managing them to consumers and small to midsize business owners. These services, in some cases, could actually subsidize the devices and anticipate their replacement, helping to better tie the user to the vendor and hopefully create more vendor loyalty.
Click here to read about keynotes by Microsoft leaders Bill Gates and Jim Allchin, who stress the value of melding hardware and software innovation
There is a risk that ISPs might step in and do this cross-vendor, but they probably would choose to aggregate the vendors services instead, much like its done today with cable and satellite suppliers and content. The initiative itself is wrapped in words such as UPnP-2.0 and PnP-X, and falls underneath an SDK (Software Developers Kit) I can actually remember, called "Network-Connected Device DDK." Backing it are firms such as Intel, Lexmark, Ricoh and HP—which is actually demonstrating it onstage at the show. Given the number of devices I have here in the Enderle house of technology, I can hardly wait until my wifes printer will fix itself. As with most things from WinHEC, adoption is at least 12 months off, and the real value probably wont arrive until Longhorn is here. But it sure is nice to know that the hardware vendors have discovered the Internet—and that theyll attempt to use it to bring us the appliance experience we were promised more than a decade ago and are still awaiting. From time to time, it is nice to see progress moving in the right direction. But as always, I just wish it would happen more often, and when it does, that it would move a little faster. Rob Enderle is the principal analyst for the Enderle Group, a company specializing in emerging personal technology. Check out eWEEK.coms Windows Center at for Microsoft and Windows news, views and analysis. Be sure to add our Windows news feed to your RSS newsreader or My Yahoo page:  

Rob Enderle Rob Enderle Enderle Group 389 Photinia Lane San Jose, CA 95127

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