Soft Spots in Newer Endeavors
The research note also pointed out some potential soft spots
in newer Microsoft endeavors, including smartphones and online advertising.
"Many investors believe Google has such an insurmountable lead that Microsoft
has no choice but to continue to invest aggressively just to remain a viable
alternative," Kim added. "This means that Microsoft will continue to spend
heavily to bolster its online business, without realizing much of the
monetization benefit Google currently enjoys."
During Microsoft's earnings call, Bill Koefoed, Microsoft's
general manager of investor relations, cautioned that "expected monetization"
of the Yahoo search-and-advertising agreement is "taking longer than expected"
and that "international integration efforts" have been delayed as a result.
That agreement stipulates that Microsoft's Bing will take over Yahoo's back-end
search, in exchange for Yahoo taking over a substantial portion of the two
companies' advertising sales force duties.
But Windows, as Microsoft's core business, seemed the
primary focus of analysts commenting in the wake of that earnings report.
"PCs, while in line with weak expectations, did little to
assuage concerns of tablet cannibalization, the stock's biggest overhang,"
Collins Stewart analyst Kevin Buttigeig wrote
in a widely circulated research note. Nonetheless, he added, "Microsoft's
own PC numbers should improve over the course of CY11 simply from better
comparisons and the continuing update of Windows 7 by businesses."
Microsoft has not issued a decisive tablet response to the
iPad or the growing legions of Google Android tablets. The company has
announced that the next version of Windows, rumored to arrive sometime in 2012,
will support system-on-a-chip architecture, in particular ARM-based systems
from partners such as Qualcomm, Nvidia and Texas Instruments. ARM's expansive
presence on current mobile devices suggests that Microsoft has plans to port
"Windows 8," at least in some fashion, onto tablets.
In addition to its traditional lines of business, Microsoft
is hoping that it's "all in" cloud strategy-centered on initiatives such as the
subscription-based Office 365 and the Windows Azure development platform-will
begin to reap monetary benefits at some point down the road. The company is
also making a habit of refusing to break out Windows Phone 7 sales, instead
choosing to emphasize metrics such as consumer satisfaction and third-party
developer uptake-but given the increasing importance of mobility in the tech
world, those numbers will probably have to emerge at some point.









