Twitter says its users are tweeting a combined 50 million times each day, indicating a huge bump in Twitter use despite claims by some that the Twitter machine is slowing. However, Twitter faces steep social networking competition from Facebook and now Google Buzz. If the growth rate keeps up, it could signal great things for the microblog Web 2.0 service, which is building professional services and an ad platform around which to make money. Here are 10 reasons why Twitter's tweet count matters.
Twitter Feb. 22 said its users were sending a combined 50 million Twitter messages
day, indicating a huge bump in Twitter use despite other claims that the
Twitter machine is slowing.
"Folks were tweeting 5,000 times a day in 2007. By 2008, that number
was 300,000, and by 2009 it had grown to 2.5 million per day," said Twitter
analytics staffer Kevin Weil.
"Tweets grew 1,400 percent last year to
35 million per day. Today, we are seeing 50 million tweets per day-that's an
average of 600 tweets per second."
It's easy to dismiss Twitter's analysis as pure public relations puffery.
But don't look at the 50-million-tweet-per-day statistic as a sign of where
Twitter is now; look at where Twitter is going as it seeks to compete with
Facebook and Google Buzz in the social Web arena.
If the growth rate keeps up, it could signal great things for the microblog
service, which is building professional services and an ad platform around
which to make money. Here are 10 reasons why Twitter's tweet count matters.
1) Twitter is going strong
Showing the world that Twitter has grown from 35 million tweets per day in
2009 to 50 million per day in the first two months of 2010 shows that Twitter
use is accelerating, not declining, even if unique user growth is slowing in the United States.
2) You are judged by your status updates
Tweets and status updates point to the frequency with which users are using
your Website. One could argue that status updates are more important as user
totals, where users are tweeting sparingly. It's better to have 50 million
tweets per day than 50 million users who aren't tweeting.
3) The competition is a tweet away
60 million status updates per day.
However, only 35 million of its 400
million users are posting status updates daily. If more people start posting
updates on Facebook, it's possible they will stop tweeting.
4) Get 'Buzzed'
With tens of millions of users jumping on Google Buzz
in the last two weeks, Google's new social service
is coming on strong. Twitter needs to keep people at its Website or risk losing
mind share, let alone market share. If the tweet rate drops, it might be a sign
that users are turning to Buzz or Facebook to post status updates.
5) Twitter ecosystem
A huge application ecosystem has mushroomed around Twitter that relies on
the frequency of tweets to thrive. The more people tweet, the greater the
opportunity is for developers leveraging the Twitter API
to build new services.
6) It matters to marketers
If it's the repeat tweeters help that keep Twitter humming, the marketing
factions capitalize on tweeters' presence on Twitter. Dell, Pepsi and others
are making millions of dollars from Twitter-based marketing.
7) From marketing to sales
If people are constantly on Twitter, marketers can blast out pitch tweets on
behalf of their products and clients. They won't stay on Twitter if the Twitter
8) This all matters because ...
Twitter is building an ad platform.
Accentuating its tweet statistics
is itself a form of advertising and will be crucial in luring advertisers to
9) Advertisers will come
With Twitter use growing, it will increase the advertising opportunities for
Twitter's ad partners because it means people are keeping their eyes on Twitter
and its associated apps.
10) Wanted: frequent tweeters
A Twitter ad platform could be a huge step forward in
helping the industry grok how to make money from the real-time Web, something
that has eluded Twitter, Facebook, Google and the flurry of real-time search
engines. If Twitter goes quiet, the ad platform will fail, rendering Twitter to
the Web 2.0 abyss.