Google June 29 said it is adding links that appear in Google Buzz to its Google Social Search service, a potential precursor to the Google Me social service the company is reported to be planning. Those who have connected Websites such as Twitter to Buzz see their tweets in Buzz and in their Google profiles, and Google Social Search will follow those public links in the Buzz tab to flesh out users' results. Look out, Facebook.
Hot on the heels of reports that Google is building
a social network to challenge Facebook, the
company said June 29 it will begin adding links that appear in Google Buzz to
its Google Social Search service.
Google Social Search lets users
find Web content published by friends as a
way to make users' search experience more personal.
The service links users' Google accounts and their Google profiles,
surfacing users' content in what Google calls a "social circle."
This social circle includes users of social services Google users have
listed in their Google profile, including Gmail contacts and chat buddies, as
well as people whom users are publicly connected to on social sites such as
Twitter, FriendFeed and Google Picasa.
Soon, content that users post on Google Buzz
, Google's own social conversation service, will
become part of the Social Search results. Those who have connected Twitter to
Buzz will see their tweets in Buzz and in their Google profiles.
Google Social Search in the next few days will follow those public links in
the Buzz tab to flesh out users' results, said Google software engineer Mike
"That means if there's a link to your Twitter account in your public
Buzz stream, we'll follow that link to add the people you follow on Twitter to
your social circle," Lopyrev said
"If you don't use Buzz, you can still add links to YouTube, Picasa and
other sites directly to your Google profile, and we'll continue to follow those
links as well."
Danny Sullivan illustrates how this all works here
on Search Engine
Google is essentially depending on the virality of Twitter, YouTube and
other Web services to help expand Social Search. Lopyrev said Google will keep
adding links that appear in Google profiles.
These new ties between Google Social Search and Google Buzz lead one to
believe Google is building Google Me, a sort of super social network to
challenge Facebook. Experts believe Google needs something to avoid getting
shut out of the social advertising Facebook is currently enjoying.
Google Me could be enhancements to Google Profiles that let users share
more. Or, it could be some integration of Google Buzz and orkut, the social
network that does well in Brazil
and India but
was eclipsed by Friendster, MySpace and then Facebook in the United
What seems clear, from the rumored Google Me effort
and the hiring of social software
experts such as Joseph Smarr and Chris Messina, is that Google has put an
increased focus on delivering an open social platform to challenge Facebook's