Google Search Executives Tout New Search Ad Formats
Google showed how it is leveraging site links, videos, product, local and map information as vehicles for new ad opportunities. For example, Google users interested in purchasing an automobile can type in "Chevy" and see options for site links that will take them to four separate Web pages for different Chevy models. Broadpoint AmTech analyst Benjamin Schachter said Google is trying to get advertisers to spend more money with the company by helping advertisers increase ad effectiveness through new tools and ad formats.Hungry to prove that search advertising is not in danger of drying up or going stagnant, Google search ad monetization executives Sept. 9 said they are working on new ad formats to help boost the company's revenues. Google's search ad formats-largely contextual links from search results-have not changed over the past several years, a common complaint among experts looking for Google to help innovate online advertising in search. During a Webcast on search monetization, Google showed how it is leveraging site links, videos, product, local and map information as vehicles for new ad opportunities.
Susan Wojcicki, vice president of product management at Google, said Google views ads the same way it views search-as another form of information, albeit commercial information. "Sometimes the best result in search is an ad," Wojcicki told financial analysts and press during the first of a series of Webcasts to keep Google watchers abreast of the company's plans.