Hitachi to Acquire Personal Storage Maker Fabrik

By Chris Preimesberger  |  Posted 2009-02-24 Print this article Print

Fabrik's business will continue intact and form the core of Hitachi GST's newly created external storage business. Hitachi GST will fully support Fabrik's G-Technology (for Macintosh) and SimpleTech (for PC) product lines.

In a direct move into competition with external storage makers such as Iomega, Seagate, Toshiba, Dell and EMC, Hitachi Global Storage Technologies Feb. 24 said it has agreed to acquire Fabrik, a privately held supplier of personal storage products and services.

Financial details of the transaction were not disclosed. The deal is expected to close in the second quarter of 2009.

San Mateo, Calif.-based Fabrik, founded in 2005, offers both primary and offsite-based backup and owns brands that include G-Technology and SimpleTech.

G-Technology makes external storage systems for the Macintosh, content creation and professional A/V markets. SimpleTech makes PC-based external storage and backup packages.

Fabrik's business will continue intact and form the core of Hitachi GST's newly formed external storage business, the company said. Hitachi GST will fully support the G-Technology and SimpleTech product lines.

The new Fabrik division will share with the parent company operational, technical and product development resources; distribution channels; and global reach to accelerate delivery of a full portfolio of traditional hard drives, solid-state drives, and branded personal and professional storage products.

"The Fabrik acquisition becomes the cornerstone for the next phase of our business transformation. It strategically expands our market presence, strengthens our product portfolio and increases our customer base," said Steve Milligan, president of Hitachi GST.

Mike Cordano, Fabrik's CEO and co-founder, will join Hitachi GST as a member of the executive management team. A 20-year storage veteran, Cordano previously served as executive vice president of worldwide sales and marketing for Maxtor, which was acquired by Seagate three years ago.

IDC expects worldwide personal storage device shipments to grow from approximately 52 million in 2008 to 123 million in 2012. 


Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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