Adobe Marketing Cloud Gets New Social UI

By Darryl K. Taft  |  Posted 2013-03-06 Print this article Print

Adobe Social ties social activity to business results, showing marketers what is working, how it is working and what they need to do to get even better results across all their social media investments.

Adobe Experience Manager allows marketers to create, manage, customize and deliver brand-building content seamlessly between smartphones, tablets and the desktop.

Adobe Media Optimizer is an ad-management platform that gives marketers a consolidated view of how their media is performing, along with tools to accurately forecast and continually optimize their media mix to deliver peak return on investment.

The marketing cloud also includes Adobe Marketing Cloud Cards. Using a share dialog feature, content or data in any Adobe Marketing Cloud solution can be turned into a sharable card. This collaboration feature also allows marketers to leave annotations and comments on cards so that everybody working on the campaign is on the same page.

Meanwhile, the Adobe Marketing Cloud Feed is an aggregation of shared cards. It provides each marketer with an at-a-glance view of everything in Adobe Marketing Cloud that is relevant to them. The feed helps marketers and their teams stay up-to-date.

In addition, with Adobe Marketing Cloud Boards, users can create a board to collect and curate cards. Like cards, boards can be shared and commented on. Boards give a marketing team a common base for discussion and improve coordination of activities in Adobe Marketing Cloud.

With the new unified log-in, the Adobe Marketing Cloud now provides a common access point for solutions allowing customers to access, navigate and collaborate between and across user experiences.

Adobe officials also said a new Integrated Digital Asset Management system will be coming soon. The integrated DAM system will store, manage and share assets across all Adobe Marketing Cloud solutions. Marketers will be able to search, find, edit, annotate and upload assets. They can organize assets by folder and campaign, and the DAM system will include full metadata support.

Also coming soon is a new Campaign Setup Wizard, Adobe said. Marketers will be able to quickly create a campaign, specifying campaign title, team and asset repository.

If Adobe Creative Cloud users are invited, their Creative Cloud account will be synchronized automatically with the campaign's Digital Asset Management folder. Automatic synchronizations and integrated sharing, commenting and annotations mean that marketers will always be up-to-date with their creative teams and that assets don't get lost in transfer.

The integrated DAM and campaign setup wizard are expected to be available in the coming months. All other new functionality in Adobe Marketing Cloud is currently available in beta.


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