Adobe Marketing Cloud Links With Creative Cloud
Adobe announced a new linkage between its Adobe Marketing Cloud and Adobe Creative Cloud offerings, enabling marketers and creatives to work more closely together.SALT LAKE CITY--Adobe announced it has improved the ability for digital marketing professionals to work with creative professionals by linking the Adobe Marketing Cloud with the Adobe Creative Cloud. Part of this comes in the fact that Adobe announced the availability of a new Digital Asset Management (DAM) offering within its Adobe Experience Manager, a portion of Adobe Marketing Cloud. Adobe has reimagined digital asset management with both marketers and creatives in mind, giving organizations “unprecedented” capabilities to bridge workflows and more easily deliver consistent, high-quality experiences anywhere and on any device, Brad Rencher, senior vice president and general manager of the company’s Digital Marketing Business, said at the Adobe Summit 2013 here. Adobe Experience Manager DAM is deeply integrated with Adobe Creative Cloud, which makes collaboration between marketers and creatives easier and stronger, and results in more efficient planning, production, search and global distribution of images, videos and other content, the company said. In addition, out-of-the box integration with Creative Cloud applications and comprehensive metadata support improves content quality, increases production speed, and ensures brand consistency and the ability to reuse assets. The new offering also combines digital asset management capabilities with Adobe Scene7 for optimized video, dynamic media and personalized media delivery to the Web, tablets and smartphones, as well as in-store kiosks and displays and customized print products. This helps marketers get the most value from their digital assets by adapting and re-using them for rich mobile experiences, social sites and more, Adobe said.
By uniting the creation, management and delivery of all assets, marketers and content publishers can now support responsive design, which tailors the experience across devices, as well as manage the ever-increasing number of assets required to deliver the most personalized experience.