Apple App Store Revenue Dwarfs Android App Store Sales: Report

By Todd R. Weiss  |  Posted 2012-11-30 Print this article Print

According to Google, the 1 billion Android app download mark was reached in mid-2010, while the 2 billion app download mark was hit in mid-2011. That number soared to 10 billion by the end of 2011, then to 15 billion in early 2012, before soaring again to 25 million in September.

Apple's App Store just celebrated its fourth birthday in July and now includes more than 567,000 applications for the iPhone and 236,000 for the iPad, as of June. The App Store started with 500 apps in July 2008 when it was launched.

Google Play has been Google's answer to the App Store as both companies are locked in a fierce battle for the lion's share of the mobile-device market. Google also faces a rising threat from Microsoft, which launched its Surface tablets in October.

The latest worldwide mobile market share numbers from IT research firm IDC show Android with 68.1 percent and Apple with 16.9 percent. Research In Motion’s BlackBerry has a 4.8 percent share, down from 11.5 percent a year earlier, while Symbian (mostly used by Nokia) holds a 4.4 percent share, down from 16.9 percent a year earlier. Windows Phone holds a 3.5 percent share, up from 2.3 percent a year earlier.

Android use has been going through the roof worldwide in 2012. Android hit 500 million device activations overall in mid-September, just as Apple's latest iPhone 5 was about to launch.

The U.S. market for feature-rich smartphones is still expanding at a rapid clip, with two-thirds of new mobile phone buyers opting for devices that can do far more than their old-style flip phones, according to a study from Nielsen released in July. Google's Android operating system is the beneficiary of this surge, although the iPhone still holds sway.

A recent IDC research study on Nov. 1 showed that Android was the operating system of choice on 75 percent of the 181.1 million smartphones that shipped around the world in the third quarter. That number is five times the 14.9 percent market share of Apple's iOS for the same period.

The IDC report shows remarkable progress for the four-year-old Android OS against competition that includes the widely popular Apple iOS, a drastically smaller BlackBerry market, Microsoft's multiple Windows Phone efforts and the rest of a straggling field.

Android was on 136 million smartphones shipped in the quarter, compared with 26.9 million smartphones shipped by Apple, according to the report. For Android, that was a 91.5 percent year-over-year jump from the 71 million Android smartphones shipped in the same quarter one year ago. Apple's iOS was the only other mobile operating system to have a double-digit market share for the quarter. Research In Motion's BlackBerry OS shipped on 7.7 million smartphones in the quarter, while Symbian shipped on 4.1 million units, according to IDC. Windows Phone 7 or Windows Mobile shipped on 3.6 million devices, while Linux shipped on 2.8 million units.


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