BeBop Taps IBM Cloud for Video Editing Platform

By Darryl K. Taft  |  Posted 2015-11-02 Print this article Print
BeBop Taps IBM Cloud

Auckland-based, CLOUD M develops and manages the cloud-based Alerter emergency communications system. Through a mobile app, a simple Web interface and backend database and distribution system, Alerter enables government agencies, communities and families to broadcast emergency updates in real-time, to help people coordinate responses to avoid harm and establish recovery plans. Audio and visual alerts can be sent to emails, text addresses, smartphones or social networks.

After encountering increasing reliability and performance issues with its cloud network provider, CLOUD M turned to IBM through the company's Global Entrepreneur Program. Through that partnership, CLOUD M adopted SoftLayer as its Infrastructure as a Service. Since then, the company has seen a 50 percent increase in performance for Alerter, from hours to minutes.

"When you're in the emergency alert business, seconds matter," said Richard Gill, CEO and founder of CLOUD M. "What we have now with the IBM Cloud infrastructure is a stable, always-on system that lets our software do its job for people in trouble."

In addition, IBM announced that Ugandan IT services provider Infinity Computers selected IBM to provide cloud, analytics and IT services to support a wide range of new Web and mobile offerings for its clients.

Infinity Computers—or I3C—provides a range of services to clients in East Africa, South Africa, Europe, Asia and Australia. The portfolio includes services for developers in the East African tech startup community, Internet domain registration, Web and cloud hosting, as well as fiber optic and mobile communication installation.

According to IBM, I3C chose Big Blue's cloud solution and services over competing offerings from Microsoft and Huawei, citing customer care and technical support, competitive pricing, solution agility and global capabilities. I3C is counting on IBM to expand its business footprint in East Africa and to serve a growing number of Asian and European clients by providing quicker and more efficient access of services.

Previously, I3C hosted all its servers on premise and was running into several limitations such as Internet bandwidth capacity, scalability, unstable power at the server-room level, and inadequate customer care and technical support to meet the needs of its clients.

Since beginning the transition to IBM earlier this year, I3C has reported 40 percent improved performance in accessibility and speed of provisioning services to clients and 45 percent lower operating costs from reductions in support resources, Internet bandwidth requirements and electrical power consumption.

New offerings provided to I3C customers through IBM include storage-as-a-service, data warehousing and back up services, and hosting for mobile-enabled Websites and databases. In addition, I3C customers will have access to analytics for mobile applications allowing them to improve workflow processes in specific business functions such as sales and marketing intelligence and customer care.

With IBM's tools and services, I3C also will be able to examine user demographics like the number of Web page visits, their country of origin, what mobile devices are being used to access their content as well as screen resolution and preferred user language. This will enable them to enhance their mobile Web-based marketing campaigns and the end user experience.


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