Bing Gives Users 100GB of Cloud Storage as 'Reward'
Microsoft opens a new front in the search wars with a promotion that offers additional OneDrive storage to loyal users of its Bing search engine.Search with Bing. Earn points. Get more OneDrive storage. That's Microsoft's recipe for boosting Bing usage. To help commemorate the launch of OneDrive (formerly SkyDrive), "for a limited time Bing and OneDrive are offering 100GB of OneDrive storage to all new and existing members of Bing Rewards for just 100 credits," Alex Danskin, senior marketing manager of Bing Rewards, wrote in a blog post. "Giving our members the ability to increase their storage by 100GB for a year, which has a $50 value, allows us to provide another perk for our most consistent and loyal Bing users," Danskin wrote. Microsoft launched OneDrive Feb. 19 to replace its SkyDrive cloud storage service, which was found to infringe on the trademarks of the British Sky Broadcasting Group (BSkyB). Like SkyDrive, OneDrive is available on a variety of platforms, including iOS and Android. Those new to Bing Rewards get a head start in earning free OneDrive capacity. "New members receive 20 bonus credits just by signing up, getting you well on your way to earning enough credits for this new OneDrive offer in your first week," Danskin wrote.
Bing Rewards is Microsoft's search loyalty program. Users (13 and older) can earn credits by simply searching with Bing, provided that they are logged in with their Microsoft accounts. Additional credits can be earned by trying out new features and making Bing one's homepage on a browser. A credit counter keeps a running tab on how many credits users have stockpiled.