Bing in the Classroom Now Open to All U.S. Schools
In a major expansion of the safe-search program, Microsoft is making it easier for American K-12 schools to sign up and earn rewards.After a limited pilot program, Microsoft is opening an express lane for schools interested in the company's ad-free, safe-search program called Bing in the Classroom. A new streamlined sign-on process with "no waitlist, no installation or new settings" is now available to schools, said Derrick Connell, corporate vice president of Bing Search, in an April 22 blog post. Interested educators need only fill out "just one online form and all Bing.com searches on a school network can be ad-free within a few days of registration." "As of today, any qualified school district or private school can go to bing.com/classroom and register for the completely free service," he added. Microsoft's search engine has made significant inroads into the educational market since the program launched last year, according to the company. In an email to eWEEK, a Microsoft spokesperson said that to date, "Bing in the Classroom has served more than 35 million ad-free queries to 4.5 million students in more than 5,000 schools and people have also donated more than 2 million Reward credits to schools."
The software giant's approach to search for schools is unique in the industry, Connell wrote. Bing in the Classroom, he asserted, "removes ads and blocks searches from being used for personalized advertising for all Bing.com searches done through the school's network, making Bing the only major search engine to provide a search offering tailored specifically for the classroom.