Birst Adds Visual Discovery to Self-Serve Cloud BI Service
Birst Visualizer is a new feature within the subscription service that adds Google-like search and Amazon-like recommendations to reduce time-to-answer on queries.Enterprise business intelligence provider Birst has made its cloud-based analytics service a lot more intuitive for line-of-business employees to use by incorporating new visual discovery capabilities. Birst Visualizer, launched Dec. 10, is a new feature within the subscription service that adds Google-like search and Amazon-like recommendations to reduce time-to-answer on queries. But that's hardly the whole story. Visualizer operates on top of Birst's patented data management platform, which includes an automated data warehouse, built-in ETL (extract, transform, load) and uniform logical business layer, which can be tailored to various user types and roles to visualize accurate business data in terms of dashboards, charts, graphs and other illustrations. So Birst is now providing self-service BI, whether users' needs are visual discovery, enterprise reporting, interactive dashboards, advanced ad-hoc analysis or predictive modeling, Birst CEO Brad Peters said.
"We applied consumer design principles to our new Birst Visualizer so that users who aren't analytics experts—front-line managers, field sales reps and others—can explore enterprise data without hesitation," Peters said.