Box Aims to Become More of a Platform Company in 2016
What's Next for Box?In 2016, Box will move to become more and more of a platform company, Levie said. "In the past, what we meant by platform was that we were going to be integrated with the major applications you were using so you can get access to content anywhere. That's still a core strategy and a perfect example was the deals we made with Salesforce.com and IBM [in December 2015]. But to really be a platform company, you need to have developers and customers build applications on top of your platform where you are completely behind the scenes. Technalysis Research's O'Donnell said enterprises are having a difficult time developing and managing custom mobile apps. "We've had PC apps for years; mobile is different," said O'Donnell. "Integration behind the firewall with mobile devices and connecting to the VPN gets very complicated. If Box can provide a platform for apps that makes the integration and security easier, that will be well-received." Levie said a big goal for 2016 is to help more companies transition to digital.
"Going into next year, a big growth driver is that we're going to power a lot of the digital transformation that our customers are experiencing. If you're a financial firm and you want to have a new digital experience around interacting with your private wealth clients, we want you to be able to build that entirely around the Box platform," he said. "If you're a hospital and you're delivering a new tele-medicine or tele-health app, or you're in retail and creating a new supply-chain portal, we want it to be on the Box platform. Anywhere where you are collaborating, sharing or working with content inside an application, Box should be able to run completely behind the scenes."