Google's Web-based operating system, Chrome OS, is getting considerable attention as of late, due to the company's recent unveiling of more of the platform's features. Google is testing Chrome OS on computers to see how it holds up as a standard operating system for users. There is some question as to whether or not it can eventually become a replacement for Windows.
Regardless of the initial reviews of Chrome OS, it's becoming clearer than ever that the operating system is integral to Google's business. It might not be generating revenue for Google yet, but it's a long-term prospect for the search giant. It's the company's best hope for competing against Windows and stealing some of that operating system's market share. It's also potentially central to the future success of Google's advertising efforts.
1. The advertising opportunities
The secret to Google's success throughout the years has been its ability to monetize its many successful platforms through the use of advertising. The company's Chrome OS will likely be no different. Therefore, Chrome OS could be extremely important to its operation. If it becomes popular and presents compelling advertising opportunities, Google could enjoy a whole new revenue stream to capitalize on.
2. The Microsoft battle
Although it might not be a Windows competitor out of the gate, Google undoubtedly has its sights set on Microsoft's operating system with Chrome OS. It makes sense. Windows is an unbridled success, and it's the main reason Microsoft is the company that it is today. But that also means there is a lot riding on Chrome OS. If it fails to captivate consumers, Google will have an extremely difficult time fulfilling its seeming desire to take Microsoft down.
3. It bridges the gap
Currently, Google's top product, Search, is available only through a Web browser or mobile app. With the help of Chrome OS, Google can bridge that gap in the computing space just as it has in the mobile market. Not only can it control how people search, but it can totally control how they get there. That's a key component in all this. And it can't be overlooked.
4. Web-based operating systems are the future
Although it might not happen soon, it's hard to debate the fact that Web-based operating systems are going to be the standard option for consumers at some point in the future. Slowly but surely, both the consumer market and the enterprise are marching to the cloud. Soon, a single provider (or two) will be dominating the OS segment of that space. Google wants to be that company for the sake of its future success.