Cloud Options Proliferate Across the Channel
Solution providers can either build their own cloud to provide services to customers or resell other cloud services. The challenge is finding the right mix.When it comes to cloud computing, solution providers have no shortage of options. They can either opt to build their own cloud to provide services to customers or resell any number of other cloud services. The challenge is figuring out the right mix of all those options. For instance, a solution provider can opt to resell some of the more popular cloud services, such as Amazon Web Services. In that scenario, the solution provider essentially becomes the face of that cloud service to the end customer. That's not a bad approach because Amazon has shown little interest in customer service. In fact, the whole Amazon business model is predicated on reducing the number of customer service inquiries it needs to handle. On the other end of the scale, vendors such as Hewlett-Packard, IBM, Dell and Oracle now offer cloud services through the channel. They provide much more in the way of customer support and platforms specifically designed to meet the needs of enterprise customers. In addition, they give partners the flexibility needed to move workloads between not only private and public cloud computing services, but also managed hosting scenarios as well.
HP, for example, just launched a series of extensions to its CloudBuilder program, which includes a number of managed services designed to make it easier to manage cloud computing environments. "We're giving partners a common set of tools and platforms that will all share a published API," said Dan Baigent, senior director of business development for HP Cloud Services.