Dell Looks to Become a Cloud Brokerage

By Jeffrey Burt  |  Posted 2014-11-05 Print this article Print
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Dell's tools enable organizations to compare what the cloud providers offer to ensure they find the best services for their workloads, streamline the use of those services, and to manage all the services from multiple and hybrid clouds from a single site. The marketplace becomes a one-stop show for cloud services and a single point of billing, and Dell's technology lets businesses more easily migrate and deploy cloud services, officials said.

Dell initially is focusing on infrastructure as a service for the marketplace, which is based on technology the company inherited when it bought Enstratius in 2013, one in a series of acquisitions Dell has made over the past several years to build up its software capabilities. Company officials also said Dell will work with partners to build out the capabilities of the Cloud Marketplace, unveiling alliances with Delphix, Docker and Pertino. Sometime next year, those vendors will offer solutions through the Cloud Marketplace that customers can subscribe to for such tasks as data migration and greater management across public and hybrid clouds, more easily build, ship and run distributed applications, and automatically connect multiple cloud resources and users, the company said.

Dell also is leveraging its own software—via Foglight APM SaaS Edition—to give developers the tools they need to improve application performance in the cloud.

While the public beta will only include a handful of public clouds, Dell's Ferguson said the goal is to include others as the marketplace matures. He noted that while Microsoft's Azure is not on the list, Dell is working with the software giant on cloud initiatives. Most recently, Dell has begun to sell the Microsoft Cloud Platform System, a prevalidated, Azure-compatible cloud platform announced last month.


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