Facebook Dominated Social Media in 2013: Pew
For those who use only one social networking site (36 percent), Facebook is typically—though not always—the platform of choice.Facebook continues to dominate the social networking space, with some 71 percent of online adults now users of the social media site, a slight increase from 67 percent in late 2012, according to a new report from the Pew Research Center. Some 42 percent of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in daily to the site, the report found. For those who use only one social networking site (36 percent), Facebook is typically—though not always—the platform of choice. Among those who only use one major social networking platform, 84 percent say that Facebook is the single site that they frequent. However, other single platform social networking site users have adopted a site other than Facebook as their platform of choice. Among those who use just one social networking site, 8 percent use LinkedIn, 4 percent use Pinterest, and 2 percent each said that Instagram or Twitter is their sole social networking site.
In addition to being the most commonly used social networking platform of the five that were measured, Facebook also had high levels of engagement among its users, with 63 percent of Facebook users visiting the site at least once a day and 40 percent doing so multiple times throughout the day.