Facebook is Moving Beyond Social for Future Growth: 10 Reasons Why

By Don Reisinger  |  Posted 2013-05-02 Print this article Print

5. Facebook is creeping onto other Web pages

Facebook "like" buttons have always been found on Web pages, but now more than ever, the company is finding ways to get its tentacles into Web pages. In fact, Facebook is making it easier for developers to share their content on the social network and has installed a host of social features designed for its users to get more from Web pages. It's an interesting tactic called Open Graph that could pay off over time.

6. It's using Microsoft

Make no mistake: Facebook is using Microsoft as much as possible to grow its business. Years ago, Microsoft invested in Facebook, giving the software giant a partial say in the social network's business. Facebook is supplementing its Graph Search feature with results from Microsoft's Bing search engine. For now, Facebook needs Microsoft and is using the company for its own gain. But how much longer can that really last? We shall see.

7. Watch out, Google

Speaking of search, it might be a good time for Google to keep an eye on Facebook. The social network has installed a new search function in its Website that makes it much easier for folks to surface content from around the Web. Considering how much internal searching is done on Facebook, it should be interesting to see how the move might impact global searches on external sites.

8. An eye on messaging

Messaging is a key function for the vast majority of mobile users around the world. And thanks to its mobile applications and Web presence, messaging is made simple through Facebook. And simple messaging is what people want, according to a recent study, which found that more messages are being sent over third-party applications than through SMS. Messaging could be a key component in Facebook's business model.

9. Strategic acquisitions

Another way Facebook has changed its stance in the online world is by buying up different companies. The biggest buy last year was photo-sharing site Instagram, which has quickly solidified its position as the most popular of all such services. Debate rages over whether Facebook should have paid so much for Instagram. It bought the company for $1 billion, and Facebook hasn't found a way to effectively monetize the photo service. But those kinds of strategic acquisitions mean Facebook is thinking outside the box.

10. It's now listening to other people

Until Facebook went public, the company knew one thing and one thing only: It could do what it wanted, when it wanted. But now that it's a public company, it's beholden to shareholders that might not always agree on its decision-making. That is what prompted Facebook to go mobile, and its status as a public company has to be factored into all future strategic decisions. As powerful and wealthy as CEO Mark Zuckerberg might be, don't discount the power of shareholders.

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