Facebook Unleashes Big Data Workload of News at F8

By Chris Preimesberger  |  Posted 2016-04-12 Print this article Print

Development Tools

Facebook is expanding its main developer platform, too.

For example, a new Save to Facebook button will enable Web developers to add a button to their content that allows users to save content to a private section of Facebook that only they can see. The company says 250 million people already use the feature, and this integration means users will have an even easier way of getting content into the service.

Product Hunt and Overstock.com, along with other partners, have already joined in this initiative.

In addition to the Save to Facebook button, a new quote-sharing feature is designed to make it easier for people to share content they enjoy with their friends. When a developer integrates with this feature, users will be able to share from an article or book without having to copy and paste from one app into another, or take a screenshot of the text before posting it as an image to Facebook.

Amazon is an early integrator of the feature. It now allows users to highlight a section of a Kindle book, then post it to Facebook with a few taps. The move will help publishers increase their reach on the social network while making it more convenient for users to share books and quotes they like.

Instant Articles

Facebook opened up its Instant Articles offering to all publishers, allowing anyone to import their content into the social network and add it directly to a user's News Feed. Previously, the feature was open only to vetted journalists and other Facebook users.

The social network said that adoption has been excellent with more than 1,000 publishers worldwide. "We see clear evidence that Instant Articles provides a better reading experience for people and a significant boost for publishers looking to reach their audiences on Facebook," product manager Josh Roberts wrote in a blog.

Facebook also said it has added new partners and tools for Instant Articles, including integrations with Medium, Nielsen, WordPress, RebelMouse, ShareThis, Sovrn, Tempest, Adobe Analytics, Chartbeast, and SimpleReach.

Video Rights Manager

Because there is an upsurge of stolen videos on Facebook, the company felt it had to so something to kill the trend. It has been relatively easy for video thieves to copy videos from YouTube, TV, or other Pages, and then post them on Facebook as their own to gain more engagement and fans.

This so-called "freebooting" was driving video creators crazy and Facebook right along with them. Last August, following a article on the topic in Slate.com, Facebook said it would start testing a tool to help stop freebooting. The tests are over, and the enhanced security is now here.

It launched Rights Manager at F8, an administrative tool for Pages that enables video creators upload video clips they don't want others to take. Rights Manager then monitors for copies of these videos to be posted to Facebook, and can then either automatically report them as violations to be deleted or notify the original publisher.

Rights Manager isn't openly available yet, but content owners can now apply for access here.

The 10-Year Zuckerberg Plan

Finally, Zuckerberg explained his company's 10-year plan to "connect the world," as well as make it a better place to live, work and share Facebook posts.

Zuckerbeg said Facebook eventually wants to reach all of the Earth's 7 billion people, even if 3.5 billion of them do not have Internet access. He called out indirectly at regimes who limit free trade and immigration.

"We are one global community, whether we are welcoming a refugee fleeing war or an immigrant seeking opportunity, coming together to fight a global disease like Ebola or to address climate change," Zuckerberg said.

Zuckerberg delivered a shot to Republican presidential candidate Donald Trump, who has famously suggested building a 10-feet-high wall on the U.S.-Mexico border and banning all Muslims from entering the United States.

"As I look around the world, I'm starting to see people and nations turning inward, against the idea of a connected world and a global community," he told the 2,600 attendees at the conference.

"I hear fearful voices calling for building walls and distancing people they label as 'others.' I hear them calling for blocking free expression, for slowing immigration, for reducing trade, and in some cases even for cutting access to the internet. It takes courage to choose hope over fear," Zuckerberg said.

Zuckerberg presented his 10-year plan for Facebook development in three sections:

--artificial intelligence, which will help the network better analyze and understand all the photos, videos and updates people post to Facebook;

--connectivity, the goal of making Facebook and the Internet available everywhere and to everyone through lasers and drones; and

--virtual and augmented reality, which Zuckerberg said will someday bring friends together even if they are on other sides of the planet through a pair of "normal-looking" glasses that can overlay digital elements on the physical world.

Facebook F8 continues through April 13.

Chris Preimesberger

Chris Preimesberger is Editor of Features and Analysis at eWEEK. Twitter: @editingwhiz


Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel