Google Declares Its Cloud Platform Is Ready for the Enterprise

By Scot Petersen  |  Posted 2016-03-26 Print this article Print
Google Cloud Platform

What made Joseph Gordon Leavitt's walk so convincing is the detail provided in the special effects. The renderings need massive amounts of compute power, storage and bandwidth. Local systems can take as long as two days to render one frame of a movie among hundreds of thousands of frames.

Rendering in Google Cloud cut that time to minutes, and the on-demand capability meant the firms spent much less on provisioning. Still, the 30 minutes of effects in "The Walk" took 9.1 million compute core-hours to render, said Monique Bradshaw, vice president of business development & operations at Conductor IO.

Another customer, Telstra, is Australia's largest ISP and mobile operator, with 20 million customers, 5 billion ad impressions a month and 3TB of traffic data to analyze. Google's own DoubleClick for Publishers could not handle anything other than the most basic analytics. But with the BigQuery SQL data warehouse, "we stopped worrying about infrastructure, reduced costs and turned days into seconds," said Pablo Caif, a Google Developer Expert for Shine Technologies, who worked on the project.

That was a point reiterated several times at the conference. Google has abstracted away so much of the Internet computer that it's OK to not worry what applications are running on or where. In this sense, Google is much more than just an infrastructure public cloud. It's a platform as a service for cloud apps.

So the technology is there, but until Google put Diane Greene in charge of the cloud business last November, there was no business around the technology. The former co-founder of VMware will change that. She said customers are starting to come to Google Cloud Platform for "better value, reduced risk and access to innovation." Google says it's a better value than what the other guys offer because of per-minute pricing.

That will appeal to businesses that are still formulating cloud strategies. What really matters is business problems that can be solved by cloud applications. Customers now have many choices in cloud computing. That in itself makes things more confusing for CIOs, but it's a good problem to have.

Scot Petersen is a technology analyst at Ziff Brothers Investments, a private investment firm. He has an extensive background in the technology field. Prior to joining Ziff Brothers, Scot was the editorial director, Business Applications & Architecture, at TechTarget. Before that, he was the director, Editorial Operations, at Ziff Davis Enterprise. While at Ziff Davis Media, he was a writer and editor at eWEEK. No investment advice is offered in his blog. All duties are disclaimed. Scot works for a private investment firm, which may at any time invest in companies whose products are discussed in this blog, and no disclosure of securities transactions will be made.


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