Google Declares Its Cloud Platform Is Ready for the Enterprise
NEWS ANALYSIS: Google is getting a relatively late start in bringing its cloud platform as a service to enterprise customers, but its technology is good enough to take on cloud rivals Amazon, IBM, Microsoft and Oracle.
SAN FRANCISCO—To hear its executives explain it, Google has been doing cloud computing a long time. The company just waited until recently to build a business around it. For years, Google was doing fine running the world's biggest search engine and raking in billions of dollars in advertising. But as it grew it realized it needed a new architecture that was fast, scalable, flexible and manageable enough to handle vast amounts of data. The problem was the technology didn't exist to do that, so Google had to build it from scratch. In the early 2000s, "Google was exactly like today's enterprise," Brendan Burns, senior software engineer at Google, said here at the Google Cloud Platform Next 2016 conference. "Every app had its own machine, it was hard to scale and painful to operate." Google built leading-edge technology to run its business and contributed much of it to the open-source community. Now Google sees the opportunity to bring it to customers. "We have finally invented the Internet operating system by meeting you [the enterprise] where you are," said Eric Schmidt, chairman of Google parent Alphabet.
The story isn't that much different from Amazon, which originally built out Amazon Web Services from the technology running its retail business. The difference is that Amazon CEO Jeff Bezos saw a business opportunity where Google didn't—or didn't yet have to.