Google Enhances AdWords Features for Digital Marketing
Also being added is an internal "lab" that will allow users to perform even more testing and tweaking for their live campaigns before releasing them, he wrote. "You can experiment with almost anything in your campaign, including bid changes, new keywords, different campaign settings, special bids for times and locations, different kinds of ad formats, and more." Google regularly offers special events and training sessions for digital marketers as part of its ongoing services to its clients. In March 2014, Google announced a series of online webinars to teach new skills to digital marketers who use Google's DoubleClick ad platform. The webinars, which are being offered through June, aim to help teach digital marketers how to use DoubleClick more effectively to enable their businesses to generate more clicks and more revenue. The webinars range from the fundamentals of DoubleClick Campaign Manager (DCM) for rookies to presentations on platform changes from previous versions and advanced sessions on reporting, using in-stream video and more, according to an eWEEK report. In June 2013, Google bolstered its DoubleClick digital advertising and marketing platform with some key upgrades, including a new ad campaign manager and social media integration with Wildfire. The new features were aimed at helping online advertisers use digital media more effectively and successfully, according to Google.In September 2013, Google launched a new DoubleClick for Advertisers (DFA) Academy to provide more advice and self-paced training for its DoubleClick advertising service customers to reap even better results from their online ads in Google Search and elsewhere. The online academy provides help for general questions as well as more detailed, specific inquiries. The online DFA Academy is a self-paced learning path designed to guide users through core help articles and online training courses. It is designed around "checklists" that participants can use to mark their progress and new competencies before moving on to the next lessons and skills.
The first part of the improvements was the replacement of the former DoubleClick for Advertisers interface with a new DoubleClick Campaign Manager, which Google called the biggest upgrade to the platform's core ad server in the 15 years since it was begun. The new social media features have been added to the DoubleClick platform through integration that's being built using Wildfire's social media platform, which Google acquired in 2012.