Google Gives Tips for Building Websites for International Users
In April 2014, Google refreshed its free online Webmaster Academy course to provide even more tips and information to beginning Webmasters to help them improve their Website skills. The new Webmaster Academy includes expanded information on how beginning Webmasters can build great Websites that are valuable and attractive to users, as well as details about how to build sites that will be seen by Google's search engine before displaying them to users in search. The course was started two years ago. In March 2014, Google unveiled a new Google Maps Embed API that aims to make it easier for Website designers to place detailed Google Maps into Web pages so that customers can locate their physical locations more easily. The new API improves on a previous move by Google in December 2013, when the search giant began allowing Website owners and bloggers to embed and use Google Maps images for free. In December 2013, Google provided a checklist for Website developers to help them ensure that the sites that they build and maintain are always optimized to work well on mobile devices so that sales can be closed and revenue can be generated. The checklist includes relevant studies and business cases as well as videos and slides explaining how to use Google Analytics and Webmaster Tools to understand mobile visitors' experiences and intent, according to an eWEEK report. In November 2013, Google released its latest Google Cloud Endpoints project for general availability, which aims to make it easier for mobile developers to tie their apps into Google's APIs. For mobile developers, Endpoints provides a simple way to develop a shared Web back end and also provides critical infrastructures, such as OAuth 2.0 authentication, eliminating a great deal of work that would otherwise be needed, according to Google. Google Cloud Endpoints also provides developers with a simple way to create, expose and consume APIs served from App Engine.