Google Instant Previews Homes In on Users Search Targets

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Google Instant Previews Homes In on Users Search Targets

by Clint Boulton

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Hiking in Yosemite

Google Instant shows these results for "hiking in Yosemite." But what if you want to drill down further into the results without actually clicking on them?

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Instant Previews

Instant Previews captures the essence of gleaning more information before you commit to that click. Users simply click the magnifying glass to pop out the visual search.

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Visual Search

Note the pop-out to the right. When you find a result you like, mouse over it and the preview pops out.

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Call-out

Call-outs with words from the keyword search are highlighted in orange.

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Multiple Call-outs

Instant Previews also offers multiple call-outs where relevant keywords appear.

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Increased Relevancy

Even if a relevant highlight is at the bottom of a long page, Instant Previews will display it higher so users can find it.

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Maps

Need a map? Instant Previews will provide one where relevant if you ask for it in your query.

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Charts

Instant Previews also surfaces tables, charts and lists where appropriate.

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Lyrics

This tool is especially useful for previewing song lyrics without making you click on them first.

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Disambiguate People

Instant Previews lets users find people with common names without clicking around. Raj Krishnan is a common name, Google says, but here the searcher wants to find the Raj who happens to be a Google search product manager.

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