Google Integrates Search Console With Google Analytics
Google's move to bring data together from two sources is aimed at giving Website owners better visibility into search performance.Google has made it easier for Website owners to see how their sites are faring in organic search results by more tightly integrating Search Console metrics with Google Analytics metrics. The integration will allow site owners to combine data from both sources more easily to get a holistic view of the factors affecting their Website's performance on Google search, Joan Arensman, product manager, and Daniel Waisberg, analytics advocate, posted on the company's Analytics Solutions blog this week. From a single report, users will not only be able to see how visitors arrived at their site but what they did once they got there. Up to now, Website owners who wanted to link reports from the two apps had to first configure Search Console for data sharing with Google Analytics. And they could only view search statistics in isolation of the other data in the analytics component. The latest update gives Website owners a way to combine data from both sources into a single report at the landing-page level, Arensman and Waisberg wrote. Doing so gives administrators quick access to a broad range of metrics related to acquisition, user behavior and conversion rates for traffic generated from organic search, the two Google managers said.
Users can get unique insights from their ability to combine data such as those related to page impressions and average search ranking with data, including how many visitors leave after viewing just one page and the number of pages per session the average user visits, according to Arensman and Waisberg.