Google Launches Online Course to Help Advertisers Use DoubleClick

By Todd R. Weiss  |  Posted 2013-09-12 Print this article Print
online course

Google acquired DoubleClick after making a $3.1 billion bid for the company back in 2007. Acquiring DoubleClick provided digital ad and search leader Google with plenty of new firepower, including the ability to serve graphical display ads in addition to the company's text-based links.

DoubleClick's technology lets advertisers and publishers deliver ads once they have agreed to terms, and provides statistics relating to those ads. Privacy and Internet advocates were not happy about the acquisition of DoubleClick and its approval by the Federal Trade Commission at the time; they cited concerns that it would give Google too much power over the data around search.

When DoubleClick was first on the market in 2007, reports circulated that Microsoft, Yahoo and AOL were also interested in buying the company, according to an earlier eWEEK report.

Google often provides courses and education in various fields for developers.

Earlier in September, Google announced a free online course that will teach Web developers and designers how they can make their Websites more accessible and friendly for blind and visually impaired users. The course, "Introduction to Web Accessibility," will run from Sept. 17 to 30 and will offer a host of practices and design elements that will allow sites to serve visually impaired users who wish to have better access to the online world. The two-week online course will include support from Google engineers.

In June, Google created a free online course, "Mapping with Google," to provide a self-paced online course for users and developers to improve their use of the new Google Maps, Maps Engine Lite and Google Earth. The participants were then eligible to complete a Google Maps or Google Earth project using the skills they learned in the course so they could earn a certificate that showed their accomplishments in the class using Maps. The course included a combination of video and text lessons, activities and projects.



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