Google Launches Online Course to Help Advertisers Use DoubleClick
The new DoubleClick for Advertisers Academy aims to teach the basics and more advanced steps to get better results with online ads.Google wants its DoubleClick advertising service customers to reap even better results from their online ads in Google Search and elsewhere, so Google has just launched a new DoubleClick for Advertisers (DFA) Academy to provide more advice and self-paced training. "We've heard from DFA users that they need more customized learning based on how they use DFA," Sarah Payne, a Google DFA product trainer, wrote in a Sept. 10 post on the Google DoubleClick Advertisers Blog. "When you're in display advertising, school is always in session. And now is the perfect time to build your skills." The online academy will provide help for general questions as well as more detailed, specific inquiries, wrote Payne. "For example, if you're an ad trafficker, you might need a broad understanding, ranging from the basics all the way to troubleshooting. If you're an analyst, you might not need to know all the details a media planner might be responsible for but you might still like to know how conversion data is tracked and counted." The online DFA Academy is an "easy-to-use, self-paced learning path designed to guide you through core help articles and online training courses," wrote Payne. The course is designed around "checklists" that participants can use to mark their progress and new competencies before moving on to the next lessons and skills.
The lessons include the basic core curriculum, including DFA Fundamentals eLearning and certification, as well as details on how to implement a new DFA account or advertiser, wrote Payne. Also detailed are topics such as using and troubleshooting tags, creatives and more, as well as information for expert users through the DFA Personal Trainer for Advanced Users.