Google, Microsoft Wage War of Words in Search, Cloud Apps Markets
NEWS ANALYSIS: Microsoft and Google have steadily ratcheted up the negative advertising and rhetoric as they try to infiltrate deeper into their respective core markets, search and cloud applications.The commercial is entertaining. A man brags about the great deal he just got on a pan he found using shopping results from Google. Then the pan bursts into flames, and the woman with him quickly puts out the fire with a handy industrial-strength fire extinguisher. "You just got Scroogled," she said. The ad then features a Web address that takes you to a Microsoft-sponsored Website, http://www.scroogled.com. The site has a link to the commercial, and a series of points on how Google has changed from reporting unbiased search results to featuring paid results. The ad also offers to make Bing your home page, provides a link to the Bing Facebook page and provides examples of Google's alleged search engine bias. You can also watch other Bing commercials, none of which are quite as entertaining as the one with the combustible pan and the handy fire extinguisher. So far, I haven't seen any commercials touting Google's search engine, probably because it's far ahead of Bing in mindshare and users. Meanwhile, Google is busy dissing Microsoft. First Google's product manager for Google Apps, Clay Bavor, said that the company won't develop apps for Windows Phone 8. In one interview Bavor reportedly said that nobody is interested in Windows Phone.
Next, Google's vice president of engineering, Venkat Panchapakesan, said his company would stop supporting ActiveSync for free to new Google Apps customers, although he did say that existing users would be able to keep that capability, and that the feature would still be offered to paying customers. Microsoft responded by inviting Gmail users to move to Outlook's cloud version.