Google Offers Free DoubleClick Webinars for Digital Marketers
Digital marketers using Google's DoubleClick ad platform are being invited to join a series of webinars that will teach new skills for using DoubleClick.Google's DoubleClick ad platform is looking to teach digital marketers how to use DoubleClick more effectively to help their businesses generate more clicks and more revenue through a series of free webinars being offered through June. The webinars will range from the fundamentals of DoubleClick Campaign Manager (DCM) for rookies, presentations on platform changes from previous versions, and advanced sessions on reporting, using in-stream video and more, according to a March 26 post by Sarah Payne, the DoubleClick Campaign Manager product trainer, on the DoubleClick Advertisers Blog. Digital marketers with existing DoubleClick accounts can sign up for the events through the training pages on the latest DCM or earlier DoubleClick for Advertisers platforms, wrote Payne. "Whether you're starting to upgrade to DCM or you've already made the move, attend these webinars to better understand and use the product." Sessions covering DCM Fundamentals will be held on April 29 and June 10 through a 2.5 hour webinar that will teach everything from "how third-party ad serving works to the steps needed to set up Floodlight tags and traffic for your first campaign," wrote Payne. The session also touches on remarketing and stresses an introduction to the fundamentals and best practices of DCM.
Sessions on what's changed from the previous DoubleClick for Advertisers 6 (DFA6) platform as users move to the new DCM version will be offered April 2, 16 and 30, as well as on May 14, 28 and June 11 and 25, according to Payne. "Learn what's changed in DoubleClick Campaign Manager. Get a demo of the key differences compared to DFA6. Attend this webinar if you've been using DFA6 and want to know about functionality and workflow differences between DFA and DoubleClick Campaign Manager before you upgrade."