Google Pulls Sparrow Email App to Make Way for Inbox: Reports
The Sparrow email app Google bought in 2012 disappeared from iOS and OS X app stores, fueling reports Google is clearing the way for its new Inbox platform.The pre-spring clean out at Google continues unabated. Barely four weeks after pulling the plug on the Google Glass Explorer Edition and just days after announcing its decision to retire the Helpouts video service, Google appears to have ended another of its ventures. This time around, it is Google's Sparrow email app for Apple's iOS and the Mac OS X that has reportedly gotten the ax. Google has entirely pulled the once-popular application from the iOS and Mac App Stores to make way for its new Inbox app, TechCrunch reported Feb. 17. Google itself has not formally announced anything regarding Sparrow's future, and TechCrunch's conclusion appears based purely on the fact that the email client is not currently available via Apple's App Stores. Google did not respond to a request for comment on multiple reports of the company's decision to pull the email app from Apple's App Store. Google acquired the five-person Sparrow in 2012 for a rumored $25 million or so. At that time, the French-company's application was considered one of the best email clients for iOS and Mac OS X platforms. A March 2012 review by Business Insider described Sparrow as the application that "Google and Apple wish they could pull off."
Geek.com described Sparrow as a "minimalist and aesthetically pleasing" application that treated email almost like Twitter. "Everything about Sparrow is elegant," Geek.com noted in its review. And App Annie, a Website that ranks mobile applications by popularity, listed Sparrow at No. 2 in the list of most popular applications among U.S. users on the iOS app store in March 2012.