Google Releases Maps Engine API for Developers
The new API is already being used by FedEx.com to help customers find the closest of their 50,000 package drop-off locations using localized, custom Google Maps, according to a June 5 post by Pat Doyle, manager of IT for FedEx, on the Official Google Enterprise Blog. "Delivering packages to almost any location in the world is just another day on the job at FedEx," wrote Doyle. "To make it even easier for people to find the information they need online, we launched a new store locator site using Google Maps." By using the new Google Maps API, the company was able to "completely re-imagine FedEx.com," wrote Doyle. "We turned to Maps Engine because it gave us a powerful platform to build and share our own FedEx maps. By integrating features that so many people use every day, like Google Street View and driving directions, FedEx.com visitors can easily find the nearest FedEx." FedEx.com was also able to improve the global accuracy and consistency of its location services for its customers, thanks to the new API, he wrote. "By hosting attributes, such as street addresses, opening hours, holiday schedules and local pick-up times on Maps Engine, we can update details for nearly 50,000 retail touch points in real-time and share this information to FedEx.com visitors within minutes. This helped us replace a patchwork of region-bound store locators with a single, global site."
In a related move in May, Google created a free online course for anyone to learn the ins and outs of Google Maps so they can use it to expand their own horizons or build better online content themselves.Earlier in May, Google unveiled innovative updates for Google Maps at its annual Google I/O Developers Conference, including a more interactive look and feel. The new Google Maps takes a novel approach to how people use online and mobile maps, gaining the ability to instantly respond to user inputs, making recommendations on places to visit and highlighting information that matters most during a map inquiry. The next generation of the Maps service essentially will create a map that is unique to each user and his or her needs, based on the input from the user. With the new Maps features, users will also be able to uncover the best local destinations of all types, with detailed labels popping up that provide brief place descriptions and icons that highlight business categories and other useful information, such as which restaurants are recommended by your Google+ friends. The revamped Maps also feature images of destinations more prominently for users, as well as presenting improved directions and tours generated from user-submitted photos.
In a related move in May, Google created a free online course for anyone to learn the ins and outs of Google Maps so they can use it to expand their own horizons or build better online content themselves.
The new "Mapping with Google" class will run from June 10 through June 24 as part of a self-paced online course. Participants will be able to complete a Google Maps or Google Earth project using the skills they learn in the course and can earn a certificate that shows their accomplishments in the class using Maps. In the class, attendees can explore the features of Google Maps, Google Earth or both.