Google Same-Day Delivery Service Now in NYC, West LA

By Todd R. Weiss  |  Posted 2014-05-05 Print this article Print
online shopping

In the San Francisco area, the program began in March 2013 with same-day local deliveries for online orders from national chain stores such as Target, Walgreens, Staples, American Eagle and Toys 'R Us/Babies 'R Us, as well as smaller local retailers like San Francisco's Blue Bottle Coffee, the Bay Area's Palo Alto Toy & Sport and Raley's Nob Hill Foods. Later, additional retailers joined the service, including DODOcase, Guitar Center, L'Occitane, REI and Whole Foods Market.

Google jumped into the same-day delivery marketplace as a way to expand more into the turf of online retailer

Google has been experimenting with e-commerce for a long time, with its Google Payments, Google Wallet and Google Checkout products. In February 2013, Google bolstered its online sales capabilities by acquiring Channel Intelligence, which lets consumers buy products directly through product pages on Websites. One of the company's products, its Buy Now app, shows potential buyers a dynamically updated list of online retailers that have an advertised product in stock, where the consumer can purchase the item instantly with a click.

Not all those efforts have been successful, however. Last November, Google ended its Google Checkout service. Since its creation in 2006, Checkout had allowed customers to make purchases of services or physical goods from online vendors, but it apparently outlived its usefulness for the search giant because of a lack of satisfactory demand. Instead, Google has been expanding its related Google Wallet payment services that can be used for online apps and other purchases, but not for the payment of physical goods from Websites. The demise of Google Checkout came after the search giant wasn't able to make it as popular as the dominant online payment vendor, PayPal.

Same-day delivery service certainly isn't an invention of Google. In October 2009, Amazon launched same-day delivery services in seven major U.S. cities as it expanded its buying options for its customers.

This is not the first time that Google has dabbled with the idea of same-day delivery. The idea has at least been in discussions since late 2011, when the company began its Google Product Search service.


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