Google Spaces' Fatal Flaw: It Requires Too Much Mental Energy
Google Photos is comparable to Spaces, according to Bradley Horowitz, Google's vice president of streams, photos and sharing, who answered questions in a Space I created to talk about Google Spaces. Google Photos replaces social networking products with a feature. Instead of sharing personal photos on a social product like Facebook, you share them using the sharing feature of Google Photos. Google Spaces replaces social media with a feature. Instead of sharing articles, other people's photos or links to any Web content on a social product like Facebook, you share them in an ad-hoc "Space" that is not part of a social product. To illustrate my point, let's contrast one Facebook way and one Google Spaces way to share an article on your phone.One way to share with Google Spaces is to start with Spaces, using the mobile app to do the Google Search. When you find it, you press the big button, designate which Space it goes in (or create a new one). Then you share by tapping on a button to any site or via any medium, including email. The recipients click on the link, coming back to the Space you created. In this scenario, Spaces is really a feature of Google Search, with the Spaces app actually being an alternative Google Search app with social sharing as a feature. Similarly, Google's Spaces Chrome extension adds a social feature to your browser. You simply click on the Spaces button to share the current tab. Spaces looks like a product, but it's really a version of Google Search and Chrome with social added as a feature. I expect Spaces to be integrated with all kinds of Google sites and apps to add social as a feature so people don't have to use a social product like Facebook.
One way to share on Facebook is that you start with Google Search, find the article, copy the link, open the Facebook app, create a new post and paste in the link, then talk about it on Facebook.