Google Unveils 'Google My Business' to Help Companies Grow
The free, new Google service aims to help business owners connect better with their customers so that their businesses can continue to grow.Businesses need customers to succeed and flourish, so with that in mind, Google is launching a free, new project that aims to better connect business owners with the customers who want to buy their products and services. The new "Google My Business" program, which will help businesses improve their online connections with customers, was announced in a June 11 post by Google business representatives Dan Pritchett and Dennis Troper on the Google and Your Business Blog. "The Internet is connecting more businesses with their people every day," wrote Pritchett and Troper. "However, our users tell us that finding these loyal customers can be complex and time-consuming. We believe it shouldn't be. That's why we are happy to introduce Google My Business—a free and easy way to find and connect with your people, wherever you are." The new offering will bring together a raft of existing Google services such as Google Maps, Search and Google+ into one place so that business owners and marketers can improve their connections with customers and potential customers.
Using Google My Business, business owners will be able to update their business information, including addresses, driving directions, hours of operation, products and services, in one place to make changes on all Google platforms at once, while also gaining one-stop resources to add photographs and news that they want to share with their customers, wrote Pritchett and Troper. "Connect directly with your fans and customers by sharing news, events and other important updates from your Google+ page," they wrote. "Stay on top of reviews from across the Web, and respond to Google reviews. Understand how people find and interact with your business using custom insights and integration with AdWords Express."