Google Wants to Help Get Small Businesses Online
Google is broadcasting free virtual workshops this week to help small businesses get their products and services online and in front of more customers.Google wants to help and encourage more small, local businesses to get a presence online through its "Get Your Business Online Week" events going on virtually through Saturday, March 29. Through a series of two-hour virtual workshops being conducted online in communities in 43 states, Google is presenting business cases for being online, helping with creating and posting Websites, advice and assistance and more during the events, wrote Amber Shapiro, a member of the Google Get Your Business Online team, in a March 24 post on the Google Official Blog. The idea, wrote Shapiro, is that by adding an online presence to their business image, even small, local businesses can grow their sales and revenue by reaching out to new customers who are seeking their services and products. "That's the inspiration behind Get Your Business Online Week, when we come together with local partners to get businesses in our communities online and growing," she wrote. "Starting today, we'll broadcast free virtual workshops for business owners, available to anyone with an Internet connection."
Participating businesses can take in the success stories of other small businesses that have prospered online, like Barkbox, GoldieBlox and Dollar Shave Club, as well as watch step-by-step demos on how to build Websites and get found by customers on Google Search and Google Maps, Shapiro wrote. The online events will also feature interviews with small-business experts who will give helpful advice, as well as workshops about Google tools for businesses, such as Google Apps, Google Trends, Google Alerts, Google AdWords and an introduction to analytics for measuring the success of your business, wrote Shapiro.