Google's Busy Month of Acquisitions Continues Buying Spree
Google has made some other notable acquisitions in recent months. In February, the company bought SlickLogin to add the Israeli startup's sound-based log-in authentication services to Google's always-broadening reach in the IT marketplace. The system allows users to place their telephone next to their laptops or tablets when logging in to secure sites so that the company's app can "hear" the high-pitched sounds used for authentication and log the user in. In January, Google acquired Bitspin, the Swiss maker of the free Timely alarm clock app for Android, which is available free on Google Play. Bitspin allows users to customize many features they want to use in the alarm clock app, according to the company. Timely uses the cloud to back up and synchronize a user's alarms with multiple devices. In September 2013, Google bought Bump, which created the Bump app that lets users move files from smartphones to computers and vice versa by "bumping" the spacebar with the device to make the transfer, or by bumping their smartphones together. The company was acquired for a reported $40 million. On Dec. 31, 2013, however, just four months after the deal, Bump announced that Google would discontinue its services.Interestingly, Google announced back in March 2013 that it had amassed some $48 billion in cash that it would use for acquisitions, according to an eWEEK report. The total was announced by Google Chief Financial Officer Patrick Pichette at a technology conference held by Morgan Stanley in San Francisco. Google is apparently spending what it has amassed.
In June 2013, Google made another intriguing mobile app acquisition when it bought Waze, a crowd-based traffic and navigation app for mobile devices. Waze collects and communicates user-generated reports on traffic and navigation information to help drivers ease their commuting stresses. Google paid about $1.3 billion to acquire the Israel-based Waze to add to Google's growing portfolio of popular and revenue-enhancing mapping tools.