HP Split Teaches Valuable Lessons About IT Consolidation in the Cloud
Last September's acquisition of Eucalyptus also will figure into HP Enterprise's hybrid strategy with the ability to integrate with applications hosted on Amazon Web Services. In addition, the expensive 2010 acquisition of 3Par storage appears ready to start paying off. Customers are getting lured in by the price point of $1.50 per usable gigabyte for the all-flash arrays and sticking around for the performance. SOCAN, a music licensing clearinghouse in Canada, dumped its EMC VNX late last year for a HP 3PAR StoreServ 7450 flash array, said Trevor Jackson, director of IT infrastructure and architecture at SOCAN. "We have been using it six months in production, and it's been very positive for us," he said. "Workloads have shown dramatic improvement. IOPS and response time are a non-issue." CEO Meg Whitman even got to announce a cool five-year deal with James Cameron's Lightstorm Entertainment and 20th Century Fox studios to provide the "digital experience" for the three sequels in the Avatar movie franchise, with the first planned for release in December 2017.That sentiment is reflected in a recent Forrester study that shows that the top drivers of hosted private cloud adopters are "improved IT infrastructure manageability and flexibility (81 percent) and on-demand capacity and scalability (78 percent). "We are already doing now what we are doing after the split," said Roy Ritthaler, vice president, product marketing, IT operations management, HP Software. "Meg said this kind of focus is what the company needs to take the customer to the next level. We are already executing on that." And I would add, to take Hewlett-Packard Enterprise to the next level. All this does not mean that the future is bright and sunny for Hewlett-Packard Enterprise, but they are on the right track. Scot Petersen is a technology analyst at Ziff Brothers Investments, a private investment firm. Prior to joining Ziff Brothers, Scot was the editorial director, Business Applications & Architecture, at TechTarget. Before that, he was the director, Editorial Operations, at Ziff Davis Enterprise, While at Ziff Davis Media, he was a writer and editor at eWEEK. No investment advice is offered in his blog. All duties are disclaimed. Scot works for a private investment firm, which may at any time invest in companies whose products are discussed in this blog, and no disclosure of securities transactions will be made.
A final point is that HP obviously has been listening to its customers. "We are the bridge from the traditional to the new," Whitman said, echoing the theme EMC executives talked about a few weeks ago in the very same Sands Convention Center location. "A bridge from where IT is today to where it needs to be."