HPE Focuses on Future as It Leads Customers to Digital Transformation
Completing the cloud picture is the deal with container company Docker Inc. to bundle the Docker engine and other products on HPE servers, with service and support supplied by Docker Inc. The deal clearly is a boon for Docker because it puts the container technology into the hands of many more enterprise users than it currently can. For HPE customers, the deal expands the availability of cloud native technologies that they can run in their own data centers and experience the benefits of cloud architectures, agility and DevOps without giving up control of the environment to a cloud provider. HPE is telling customers that the day of the pure-play IT vendor is over, or is about to be. Things are too complex to buy best of breed and hope to get it all to work. "This is a new era of the integration of the stack," said Manish Goel, senior vice president and general manager of HP Storage. "Leaders will be those who can bring tech competency in each layer and put it together. EMC and Dell are combining because they recognize the same thing. Cisco doesn't have the storage, and IBM is exiting hardware and going up-stack. The next generation in innovation is at the full stack."Scot Petersen is a technology analyst at Ziff Brothers Investments, a private investment firm. He has an extensive background in the technology field. Prior to joining Ziff Brothers, Scot was the editorial director, Business Applications & Architecture, at TechTarget. Before that, he was the director, Editorial Operations, at Ziff Davis Enterprise. While at Ziff Davis Media, he was a writer and editor at eWEEK. No investment advice is offered in his blog. All duties are disclaimed. Scot works for a private investment firm, which may at any time invest in companies whose products are discussed in this blog, and no disclosure of securities transactions will be made.
That remains to be seen. The integrated stacks, hyperconverged servers and cloud-in-a-box strategies are not unique to HPE. Customers will still have a lot to choose from. For HPE, like the other large enterprise vendors, such as Oracle, SAP and Dell/EMC, keeping current customers won't be the big problem. It's finding new ones—those who want to modernize but want to avoid the public cloud. There may not be enough of those to go around.